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The Value Of Storyboarding For Product Design

by Joshua Bumcrot

By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. This article is for anyone who wants to develop a product and improve internal communication.

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Improve Animated GIF Performance With HTML5 Video

by Ayo Isaiah

Animated GIFs are popular on the web for good reason. They provide more engagement than an ordinary image, while remaining more digestible compared to a typical video. However GIFs are a terrible format for storing video and are often huge in size …

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The 101 Course On Crafting 404 Pages

by Shelby Rogers

A 404 page should do more than apologize for poor navigation on behalf of your website. Here’s why making an effort with a 404 page could better your website’s chances of people coming back despite the inconvenience, and how to track those errors to …

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A friendly community that keeps this website alive. With books, webinars, discounts and networking — for just 1 coffee a month. Join the family.

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Measuring Performance With Server Timing

by Drew McLellan

The Server Timing header provides a discrete and convenient way to communicate backend server performance timings to developer tools in the browser. Adding timing information to your application enables you to monitor back-end and front-end …

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Coming up next

SmashingConf San Francisco 2019

Better estimates and pricing, applying psychology to UX, design workflow, refactoring, moving to a static site setup, CSS Grid techniques, performance and deployment patterns for HTTP/2.

Explore all speakers and topics → Welcome SmashingConf San Francisco 2019, with everything on naming conventions, security audit, front-end architecture, rendering performance, CSS Grid Layout, PWA, Vue.js, Webpack.

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Chris Gannon, the person of the week

Person Of The Week

Tea and perfectly looping GIFs are Chris Gannon’s driving forces. Chris is a freelance interactive motion designer, animator, and consultor. His focus lies on interactive animations powered by live data, micro interactions, logo and icon animations. And, well, innovative and playful are the words that best describe his work: his CodePen is a treasure chest of unusual toggles, loaders, and other fun animations. To give back to the community, Chris builds his own tools and contributes them to open source. He also speaks at conferences and gives workshops on animation and interaction design. Thank you for keeping the web in motion, dear Chris!

The Accidental Design Leader

A few days ago, at the beyond tellerand conference in Berlin, Andy Budd gave an inspiring talk about design leadership and things that work well as well as things that don’t work at all in companies. The recording is now available.


The open-source project OpenMoji is a collection of more than thousand handcrafted emojis of different categories. All of them follow a single styleguide and, thus, fit together perfectly.

Design Systems

Meet Design Systems, a recent Smashing book in which Alla Kholmatova explores how to set up an effective design system to create great digital products. With common traps, gotchas and lessons learned.

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